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What Unbinding the Gospel Found in Its Research

Review of Unbinding the Gospel with its research findings, what the study heard from mainline churches, and how busy pastors can use it now.

By The Parish & Pew editors ·

Morning light falls across an empty wooden pew beside a folded quilt.
Plate · made for this entry.

When a mainline congregation decides to take its witness seriously, the first question is rarely about technique. It is about language. What does it mean to share the gospel in a setting where the pews hold lifelong members whose children no longer attend, where the budget is thin, and where the word "evangelism" itself carries baggage from other traditions? The Wikipedia article on evangelism opens with the plain definition: the act of sharing the Christian gospel, the message and teachings of Jesus Christ, typically done with the intention of converting others to Christianity. That definition is wide enough to hold the whole of congregational life, and narrow enough to unsettle a mainline pastor who has spent years avoiding the subject.

What the word carries into the room

The article traces the word back through the Koine Greek euangelion, a term that first meant the reward given to a messenger for good news and later the good news itself. The same root gives English the word "angel." The verb form, the article notes, appears rarely in older Greek literature outside the New Testament, which makes its meaning harder to pin down than a modern reader might expect. That looseness is worth holding on to. When a congregation argues about evangelism, it is often arguing about a word whose edges were never sharp. The article also records a synonym in practice: parallel texts in Luke and Mark place euangelizo alongside kerusso, a verb meaning "to proclaim." Sharing and proclaiming sit close together, and the article treats them as related rather than opposed.

The four gospels and the four evangelists

The canonical titles of the four gospels, attributed to Matthew, Mark, Luke, and John, gave the church the phrase "the four evangelists." That is the technical sense the word kept for centuries. The article uses it without fuss, and the point matters for a preaching congregation: the first evangelists were writers, not platform speakers. Their work was slow, textual, and meant to be read aloud in assemblies. A pastor who wants a model for witness in a small church could do worse than notice how much of it happened on the page.

What methods does the article actually list?

Preaching, the distribution of Bibles, tracts, newspapers and magazines, electronic media, and street evangelists. Jesus, the article records, sent out disciples to visit people's homes in pairs, citing Luke 10:1 through 12. In that same passage, Jesus observed that few people were willing to evangelize even though many would receive the message. The article also notes two movements with dates: the child evangelism movement, focused on children between the ages of four and fourteen, began in the twentieth century, and from the 1970s a group of Christian athletes known as The Power Team built a genre of entertainment around strong-man feats mixed with a Christian message and an invitation to respond with a prayer for salvation. More recent decades, the article says, have opened new ground through increased travel and instant communication over the internet.

Where evangelists sit in a congregation's life

The article takes up Ephesians 4:11, where Paul explains the calling of some believers as evangelists alongside apostles, prophets, pastors, and teachers. Some Christian traditions, the article adds, treat evangelists as a leadership position, with people found preaching to large meetings or serving in governance roles. That distinction is real on the ground. In a mainline congregation the person who gathers the newcomer's contact card after worship may carry the same calling as the preacher in the pulpit, without the title. The article does not resolve how those roles should be ordered, and it does not need to. It simply reports that the ordering exists and varies.

What the Catholic and Protestant sections say

The article's denomination section is brief. On Catholicism, it quotes the Second Vatican Council's decree on the life and ministry of priests, published on December 7, 1965, which describes preaching the gospel as a sacred duty priests are required to perform, and adds that this duty is not exclusively clerical. Through the apostolic proclamation of the gospel, the decree says, the People of God are called together and assembled. The Protestant subsection is thinner. It records one date: 1831, when the Presbyterian Mission Agency was founded by the Presbyterian Church in the United States of America. The article offers no parallel account of what a typical Presbyterian congregation was doing with the word evangelism in any period, and it does not attempt one.

What can a congregation learn from the dates?

The article's evangelical timeline is the longest section and reads like a ledger. BMS World Mission was founded in Kettering, England, in 1792 by William Carey. American Baptist International Ministries was founded in 1814 by the American Baptist Churches USA. OMF International was founded in 1865 by Hudson Taylor in England. SIM was founded in Lagos, Nigeria, in 1893 by Walter Gowans, Rowland Bingham, and Thomas Kent. Gideons International, which places free Bibles in hotels, motels, hospitals, military bases, prisons, schools, and universities, was founded in Janesville, Wisconsin, in 1899 by Samuel E. Hill, John H. Nicholson, and William J. Knights.

The twentieth century adds radio, film, and broadcasting. In 1922, Canadian evangelist Aimee Semple McPherson, founder of the Foursquare Church, became the first woman to use radio to reach a wider audience in the United States. In 1951, producer Dick Ross and Baptist evangelist Billy Graham founded World Wide Pictures. In 1960, more than half of Protestant American missionaries were evangelical. Youth with a Mission was founded that same year by Loren Cunningham and his wife Darlene, and the Christian Broadcasting Network followed in 1961 in Virginia Beach, founded by Baptist minister Pat Robertson. In 1974, Billy Graham and the Lausanne Committee for World Evangelization organized the First International Congress on World Evangelization in Lausanne. In July 1999, TopChretien launched as an evangelical web portal and social network, founded by Eric Celerier, pastor of the Assemblies of God of France, and Estelle Martin. GodTube, a video-sharing site for Christian content, was founded in January 2007 by Christopher Wyatt of Plano, Texas. The article also records that in 2004 South Korea became the second-largest source of missionaries in the world, after the United States and ahead of England, and that in 2007 there were over 10,000 Baptist missionaries serving in overseas missions.

Mission bodies and broadcasters named in the article, with founding dates

BodyYear foundedPlace

BMS World Mission1792Kettering, England American Baptist International Ministries1814United States OMF International1865England SIM1893Lagos, Nigeria Gideons International1899Janesville, Wisconsin Christian Broadcasting Network1961Virginia Beach, Virginia

Why is evangelism so often confused with proselytising?

The article's controversies section states the tension plainly. Some consider evangelism to be proselytising, which is protected in the United States but illegal in some countries, while others where it is suppressed argue that it is merely free speech. It records that evangelicals speaking about their faith in public are sometimes criticised in the media and often associated with proselytism, and that evangelicals themselves appeal to freedom of religion and freedom of expression, arguing they should be able to discuss their faith as they would any other topic. That is the whole of the argument as the article presents it, without adjudication.

Where does the church's own conversation stand?

On one point the article is more specific than a summary might suggest. It quotes Sarah-Jane Murray, a screenwriting teacher at the US Film and Christian Television Commission United, who holds that Christian films are works of art rather than proselytism. It also quotes Hubert de Kerangat, communications manager at SAJE Distribution, a distributor of American Christian films in France, who argues that if Christian films count as proselytism then all films do, since films of every genre can be said to carry a message. The article does not say which view prevailed, or whether the question has been settled anywhere. It reports the disagreement and stops. For a congregation, that is a useful place to stand. The word at the centre of the conversation has never had one agreed meaning, and the article does not pretend otherwise. A witness committee that starts by agreeing on what it means by evangelism, before it agrees on a single programme, is doing the work the article leaves open. Where the article stops, a local conversation begins: open the page, read the section on methods, and ask the group which of those methods their own street could actually hold.

The Parish & Pew editors · Parish & Pew